Aaron has had a curiosity and passion for wine since his late teens, when he fantasized about becoming a winemaker. After a short stint working on political campaigns nationally, Aaron began a career in marketing, eventually co-founding a mobile technology start-up for the alcoholic beverage space called Slingr. A few years later, Aaron and his wife moved to Temecula Wine Country, where he fell in love with the community, the scenery, the entrepreneurism, and (most importantly) the wine culture. Endlessly curious, Aaron earned a WSET Level II Award in Wines & Spirits in 2018, and is embarking on the Level III program. Aaron has a BA in International Relations from UC Davis, and is currently pursuing an MBA at UC Riverside's A. Gary Anderson Graduate School of Business.